The 52 Strategic Word

The 52 Strategic Words

A new book by Burt Villarreal & Dr. Alicia Villarreal. Coming in 2019.


The 52 Strategic Words title came to Alicia and I as we were preparing our next professional development session with a showcase client. The purpose was to support management successfully navigate their individual path through a business opportunity or conflict resolution from within 52 Strategic Words. And if possible, have the subsequent results of their chosen words within the exercise, become their guiding and unwavering principles to develop their professional and personal Core Values.

It is our desire for The 52 Strategic Words to become part of your professional library of relevance, test of time and ultimate legacy.